TARGETED
EXPERTISE
How We Market Your Home to Sell
ABOUT
A sign in the yard and an MLS listing used to be enough. Today, most buyers see a home online first — often through targeted ads and social media — long before they ever drive by.
If your marketing plan stops at the basics, you're leaving buyers, and money, on the table.
That's why Ed Finlan Group partners with @socialubbi, a dedicated marketing agency, to give every listing across Whatcom, Skagit, Island, and Snohomish County a professional marketing plan most individual agents can't match on their own — compelling listing descriptions, guided photo presentation, and targeted multi-channel promotion designed to generate competition, not just visibility.
Powered by @socialubbi Marketing
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Multi-Channel Promotion
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Guided Photo Selection & Presentation
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Powered by @socialubbi Marketing · Multi-Channel Promotion · Guided Photo Selection & Presentation ·
Our Process
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Guided Presentation & Photo Selection
@socialubbi guides the photography direction and staging presentation for your home, then selects the strongest images to lead your listing's marketing.
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Compelling Listing Descriptions
Full written descriptions and copy used to market your home, crafted to highlight what makes it stand out to the right buyers.
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Multi-Channel Promotion
Your listing is promoted across multiple channels — social media, digital advertising, and MLS syndication — managed by @socialubbi to reach buyers actively searching in your area.
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Data-Driven Adjustments
We track buyer activity and showing feedback together with our marketing partner, and adjust the campaign in real time if a listing needs a different approach.
WHAT SETS US APART
Most agents piece together marketing themselves or outsource it to a template service. Ed Finlan Group works with SOCIAL UBBI, a dedicated marketing agency, meaning your listing gets strategic photo direction, professional copywriting, and true multi-channel promotion — not a one-size-fits-all flyer and a Facebook post.
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Guided photo presentation, professionally written listing descriptions, MLS syndication, and multi-channel digital promotion managed by our marketing partner, @socialubbi. The specific mix is tailored to your property and price point.
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@socialubbi is a marketing agency we partner with to handle listing descriptions, photo curation and presentation guidance, and multi-channel promotion for our listings — giving you access to dedicated marketing expertise most individual agents don't have in-house.
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Photography itself isn't handled by @socialubbi directly — but their team guides the photography direction and staging presentation, then selects the strongest images to feature across your marketing.
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It depends on the property and likely buyer pool. @socialubbi builds targeted multi-channel campaigns based on your home's specific market — a waterfront home is promoted differently than a starter home in town or a listing suited to military relocation buyers.
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Yes, listings are syndicated to major real estate platforms through the MLS, in addition to the multi-channel promotion @socialubbi runs on top of that baseline exposure.
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We track activity and feedback closely with our marketing partner. If a listing isn't performing, we'll have an honest conversation about pricing, presentation, or a campaign adjustment — rather than waiting it out.
LET’S GET STARTED